I was commissioned by Fenwick Bond Street and E.L.V. Denim to create live illustrations of guests as part of their Rethink. Recycle. Relove. campaign. My Illustrations also featured in the store as part of the E.L.V. Denim atelier and in the 140 Anniversary celebrations.
‘The Art of Denim’ installation at Fenwick Bond Street
Live drawings of guests in E.L.V.Denim at the Fenwick Bond Street Atelier
“As a brand we are always encouraging consumers to value and care for their clothes so they have a long (hopefully infinite) life! Being immortalised in such a beautiful way by Joanna, means that the piece they are wearing holds even more value. Joanna’s use of negative space is entirely captivating, that draws me to see different interpretations each time I see them.”
Anna Foster, Founder and Creative Director of E.L.V. Denim
