6. Amaka

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joannalayla skin deep detail

I was commissioned by Amaka Design House  to create a series of illustrations for silk for their new SS 14 in-house capsule collection.

Amaka is the design boutique home of an ever growing group of independent fashion designers and supports emerging talent.

I spun a narrative of ropes and snakes to illustrate the garments. An additional print of girls may feature on a range later in the year. The final designs will be available at the official launch of the collection in Summer 2014.

 joanna layla heads or tails nude light watermarked

joannalayla heads or tails watermarked detail 1

joannalayla heads or tails watermarked detail 2

detail from ‘heads or tails’ print for silk, 1 of 5 designs commissioned by Amaka SS14

joanna layla 2014

joannalayla monochrome snakes detail watermarked

detail from ‘monochrome snakes’ print for silk, 1 of 5 designs commissioned by Amaka SS14

joanna layla 2014

joannalayla_(Snake) Skin Deep

joannalayla_Eve

(SNAKE) SKIN DEEP | EVE

2 images inspired by the Amaka snake motif

Exhibited at SEAMS, Hoxton Arches Gallery

London Fashion Week, September 2014

joanna layla

joannalayla_(Snake) Skin Deep

joannalayla_Eve

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